How Much Does a Explainer Video Cost?

We usually find the question, “How much does an explainer video cost ?” concerned people. The best answer you can get is “it depends”. It doesn’t help, right, no problem we have researched and found an explainer video can cost you from $1500 to $50,000

Yes, don’t be surprised, many people get a shock after listing the cost of an explainer video, but you must understand the time and effort it takes to compile some minutes of explainer clips. However, it’s your right to think of “How much should I spend on an explainer video?”

Explainer video services cost is dependent on a variety of factors. We bring you a complete guide on choosing the best explainer video at reasonable prices.  Let’s dive into the details that you must keep in concern while getting an explainer video.

Factors That Affect the Cost of Explainer Video

You might be looking for a particular type of explainer video, and it must be well understood that the cost can vary accordingly. Different factors affect the price of explainer videos; we present you with the important ones.

Why Do You Need an Explainer Video? 

This question can define your cost easily; yes, you heard me right. Why are you looking for an explainer video? Think about it before moving forward.

Do extensive research about your brand and take a look at what best fits your needs. Look at some of your competitors and try finding the explainer video company they are found of. This will minimize your time to search for one.

You easily get the best company that is aware of your niche. Now outline what best works for you; are you in need of a small or a lengthy explainer video. Think of the type that best fits your requirement. Are you making an explainer video for advertising your brand, is it an informational video for your YouTube channel, or can it be anything?

You might generate some goals that you wish to achieve from an explainer video. Moving ahead with it, remember a premium explainer video will be expensive, but it won’t compromise over quality. It will be tailor-made to bring forward the right results you need.

What Type of Explainer Video Do do You Need?

Different types of explainer videos have varied costs. You can get a 2D video for cheap compared to 3D explainer videos.  You must choose the explainer video type on the message you want to convey, directing back to the first step of our list.

These are some of the most important types of explainer videos:

2D Explainer Video 

A 2D explainer video is the cheapest in line; they perform well; if you are looking for an information explainer video, this is a good option for you. 2D Explainer Video costs are low-quality videos, and they vary from $500-$2500.

Motion Graphic Animated explainer Video

Do you own a tech industry? Then motion graphic is the best option for you! It explains complex concepts far better and easier.  It is high-quality and has an overcrowded style making it catchy; this makes it best for your advertising and educational clips. A 60-second motion graphic explainer video can vary from $1000-$5000.

Whiteboard Explainer Video

If you are looking for something simple yet fun, a whiteboard video can do wonders for your story. The clips consist of moving hands and a voice-over to provide the viewers with information and entertainment. It ranges from $2800-$35000 per minute.

3D Animation Explainer Video 

This is the most exciting type at the same time, the most expensive explainer videos. Why won’t it be? Such videos take a lot of hard work taking more than usual to create frames for a video.

But it has a great advantage; you get wonderful results. It brings you far bigger engagement due to its ability to connect with the natural audience. You can get a 30 second High-quality 3D animated explainer video for $2000-$4500.

Live-Action Explainer Video 

If you are looking to create a testimonial, this type of explainer video can help. As such, you need real people who are recorded to explain your brand. It is mostly used when the human attraction is needed. Indeed a cartoon cannot identify your brand. Such type of video can cost from $30k-$35k. Video production is expensive naturally.

Typography Explainer Video

This type of explainer video consists of only visual text moving. The video was made on a small budget due to the lack of cartoons. It is easier to create. But it does justice to your overall objective, especially if you wish to explain your services. You can get per minute clip of a typography explainer video for $247.

How to Get an Explainer Video?

You can get explainer videos from different channels, and this affects the costs too. Some of the ways you can get explainer videos:

Making for Yourself 

You might be heading to make one yourself, though this can save you a lot of bucks as a beginner, you might not get desired results. You can buy animated clips and compile them; this is one of the best options to go within such a situation.

Overall it’s time-consuming; apart from it, you can use a free tool for making great explainer videos for a low cost of at least $500

Ordering a Gig-Based Explainer Video 

If you have a little investment that you are willing to make, hiring a gig-based freelancer can be worth the money. You can employ creators from Fiverr and Upwork; the cost range is low. You can get work within the timeline

Getting an Explainer Video Company to Make One For You 

You can look for a video explainer company that provides services. You can find one according to your suitable rate and time. Getting in touch with your competent video creators will make the research hassle-free


How much should an explainer video cost? The precise answer we get after going through all these important aspects the cost of your explainer video must be directly aligned with the amount of impact you wish to create.

Eventually, this data will change over time, as the video industry is evaluating with such constancy. Who knows what the will be the figures in some years? But you can refer back to us, and we will likely share the best options you can go with.



The business competition is quite tough these days. New and effective strategies required to expand and stand out. The online world has created many impactful ways, assisting in the marketing of services and product. One of the ways that making an impression and helping in better online presence animated videos. it one of those effective strategies which help to boost business and provides better outcomes.

Animated videos made by combining audio and visual effects and inserting images taken from different sources. The procedure includes designing, layout, drawings and different photographic sequences. The application of multimedia effects and special effects gives the illusion of movement. The multimedia animated videos include texts, clip arts, visuals, audios, videos and animation.

animated video

These days animations are being used everywhere whether it’s Tv commercials, formal presentations or model designing. These videos are the best way to explain a concept and highlight the key points in a simple yet effective manner. The use of animated videos in the growth of the business can cause a huge difference as It keeps the targeted audience engaged.


It helps you engage with targeted customers Research shows that one-third of online activities based on watching videos. Therefore, it the best way to engage your targeted audience. Create impactful content by using animated videos to capture potential customers.

Improved SEO

Inserting animated videos in your website is a great way to rank your business in top google searches and hence, improved SEO. Animated videos are helpful as they increase the amount of time customer spends on the website which results in an explosive growth of the website.

Clients easily understand the product

It is a great way to grab the attention of clients and impress them. Nobody wants to watch boring PowerPoint presentations. Therefore, it advised using the services of explainer video production to create interesting animated videos highlighting the features of the product and keeping the client engage and interested throughout the video.

Expand reach

Every business owners want to reach as many customers as possible. Ith the help of effective animated videos you can expand your reach via Facebook, Linkedln In, Twitter and other social media applications.

Promotes brand development

Through animated videos, you can be creative and add appealing colour schemes, logos, brand icons, themes and brand images etc. Animated videos are undoubtedly, effective marketing tool that helps to promote business, services and ideas.

What are the different types of animation videos?

Different types of animations are used to create impactful content such as 2D animation is the common and most used type of animation. Two-dimensional images are created according to the height and width of the video. 2D animation is widely used in creating animations.

3D animation is created by adding depth to the height and width to 2D images. By adding texture, objects, lights and realistic setting and the insertion of 3D images makes visualization of videos better. Effective brand marketing involves the usage of 3D images. Explainer videos services are very effective to highlight features and product offers. Text and graphics in the videos make it lively and engaging.

Whiteboard Animation videos are gaining popularity as it illustrates artwork with the help of pen and marker on the whiteboard. It is widely being used in the marketing of businesses as it is quite effective in engaging the audience.

Importance of animated videos in a business

Once the product is created, it requires smart and effective marketing for its growth. Therefore, connect with the right video production company and create an engaging animated video showcasing the right features of the product. There is no doubt that the right marketing can easily boost the sale rate of the product.

It helps to boost the SEO of the website

According to the Google algorithm, search rankings include the amount of time spent on a website therefore, incorporating animated videos is the best way to boost the SEO of a website. Searches show that most searches pages include animated videos.

Easy to understand

The use of 2D images or whiteboard is an effective way to describe the features of the product. Due to simple explanation and graphics, the client will understand better.

Animated videos create an impact

Animated videos showcasing features of the product in a compelling manner, plays a big role in engaging customers. The customers will remember the features due to the use of illusions and effects. Therefore, the use of animated video is the best way to connect with customers.

How animated video helps to grow business?

If you want to expand your business and reach more potential customers then the animated video can do wonders. Just make sure to use the right techniques. Therefore, it suggested seeking an animated explainer video production, in order to incorporate the right animations and do the right marketing.

Easy to share

Due to the multiple options available, it is easy to share animated videos. It helps you to connect with potential customers and increase the visibility of video.

Generates audience interest

If you create engaging content, the viewer will automatically take an interest in the product. These videos assist in establishing the online presence of the brand or product, ultimately attracts the interest of the targeted audience.

Enhanced conversation rate

Business goals achieved by incorporating the right marketing strategy. Animated videos help in achieving improved sales goal and create a long-lasting impression on the viewer.


From the above-stated factors, it is clear that animation videos play a huge role in conveying the clear, concise and right message to the targeted audience. It not only promises growth of business as well as higher returns in investments.


How much does an animated video cost?

There no fixed cost for videos. It entirely depends upon the need, style of animation, themes you want. Video production costs according to the demand of the client. There are different packages available at different video explain productions. You can choose from them according to your business goals and needs.

How long the video should be?

The video should be about 60 seconds but as it depends upon the content you are displaying. The length can go 90-120 seconds as well.

What can I achieve using videos?

Explainer video production provides you umber of services that will help you achieve your desired business goals such as

  • More customers
  • Greater audience engagement
  • More traffic on the website
  • Improved visibility of the brand
  • Conveys clear message with a long-lasting impression

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