5 WAYS YOUR BUSINESS CAN USE EXPLAINER VIDEOS

  Explainer videos are an amazing trick to gather more customers for your business or product. Explainer video companies give you the best explanation of your product that you can show to your customer. These days, animated explainer videos are all the new IN thing for a business to have. These videos give your brand a boost, and makes it easy for your customer to understand and communicate with your company. It also increases the level of interaction between a company and a customer. In this era, having animated explainer videos is a must-have for any business.

Explainer video companies give you the best solution for making these videos.

Here are 5 major ways an explainer video can help you grow your business:

Increase Brand Awareness

Like we said, animated explainer videos increase the level of interaction between a customer and the company. An explainer video contains vital information regarding what your business is all about, and what are the advantages of having your product over others. Explainer video companies know just how to work this out.

Uses of the Product

Animated explainer videos clearly tell what your product is used. Most explainer video companies who make these videos, tend to add instructions on how to use the product, in the language that anyone could understand easily. Now your product is not only advertised, but its also pretty clarified as to what it could be used for or how it could be used. Explainer video companies have the skillset of making the perfect video for you.

Google Rankings

Animated Explainer videos, and the correct use of properly strategized SEOs gives you a better and higher Google ranking. This means that when someone Googles a search about your product, there is a higher chance of you being shown on the search engine before your competitor, just because you made a video. It gives your brand some worth and power, and you have a better chance at facing competition and opposition.

Increase Audience Retention

Like we mentioned, it is important to keep your potential customer interested enough for him to keep watching the video. So firstly, make the video interesting enough to actually be able to get people to watch it. Secondly, get your action button placed close to the video. The first few seconds after someone watches a video are crucial to turn a potential customer in a real one.

Increase Sales

Once you have provided an amazing animated explainer video, and your customer has the option of buying it right in front of him, you will turn him into a customer much easily, and your potential customer will easily become a permanent customer.

How to promote your business

If you are running a business you would most definitely like to run a successful one. An integrated part of any business is its promotion. Through a promotion a given business expands its customers. You can promote your business in many ways, you can use a combination of methods which will suit your needs and circumstances. You should create a brand image or a logo for your company. This way you will get credibility and you can grow your brand by putting your logo on your business cards, on your website and do not forget to place it on your merchandise material as well. Always meet people who are in the same business as you are. This way you will not only learn about your competitors but you will also spread awareness about your business. You can meet people who are professionals in related business as you are if you attend networking meetings. Always introduce yourself at the meetings, say how your business work and what you offer that is different from others. Ask questions during some discussions, you can promote your business this way and you will encourage others to do the same. At the end, hand out your business cards. Advertise your business. This should be the key to success. This way you are letting people know that you exist and at the same time you are telling them what products or services you offer as a company.  Advertise your business on billboards or storefront signs.  Place advertisements in magazines and newspapers. You can also promote your business to broad audience through television and radio commercials. Pass out promotional materials in parking lots or at store fronts.  You can also send email, you have to purchase a mailing list beforehand, to potential customers. One of the best ways to promote your business nowadays is via the Internet. Set up a website, run a blog, use pay-per-click and banner ads. Another great thing here is that not only you benefit from Internet marketing, but you can use many Internet marketing mediums free of charge. Build partnership with other organizations, because this can be very effective advertising tool. If you are a newly established company it might be difficult to build a business with an already established company. Every business understands the value and the lack of value and for that reason they might want something in return. Use the power of social networks. Sometimes you can rely only on your fans and they will do all the work for you. Offer free stuff, such as pens, calendars, with your company`s name and logo. Things like these are great merchandise idea because people use these things for extensive period of time. Make good relationships with your customers. It is very important that you treat your customers as people and build personal relationships with them. If you put an effort with your customers, you will not only keep them as your customers but they will also promote your business to people they know. Try to encourage your customers to share their positive experience using your business. The most powerful tool is a satisfied customer talking about your product or about the quality of your work.

Explainer Vidoes and Other Marketing Channels

Explainer videos have shown proven effectiveness in growing a business. So if you own a business and you want some instant success than explainer video should be your thing. They are an excellent marketing tool that every business should use.

Some surveys have shown that customers are more likely to purchase a product or a service once they see an explainer video for it. These videos are also showing how many potential customers a certain product might have by the visitors that watched the video online.

There are so many ways that a text can be interpreted, but videos, they are way different. They take the guess work out and they are explaining the basic use or function of a given product or service. This video will also help you connect with your customer once you explain what are you or your business able to do for them. You will also show your potential customers why your business is better than the competition.

If we are speaking statistically, websites that are stale do not do well. If your website has endless pages and images it will most certainly rank low on the search engines. This means less exposure and less people will know about your business. Explainer videos will grab the customer’s attention immediately. They can make a fast decision if they see a visual description of a product or a service rather than reading a long description of the same.

You do not have to use this video only on your website, but there are a lot of video hosting sites that will allow you to upload your video free of charge. You can also use some keywords which can draw interest to it. It can be very easy to share a video on your mobile device, we cannot say the same for the text web pages. Most of the people will watch videos and will share them rather than reading text blocks on websites.

No one enjoys sitting around and watching long format videos, your potential customer will not either. For that reason you will need a short one-to-two minutes video. Grab the attention in the first couple of seconds and you will be sure that your video will be watched.

There is a big competition in online marketing. You have to find the right tools to promote your business for that reason it has been proven that explainer videos do wonders because it is one of the most effective tactics that can be used. They are better than any other marketing tool that is available these days. For this reason, you should be willing to invest in an engaging content in order to promote and to explain what your company has to offer.

Video Marketing

You may ask yourself why you need video marketing. For every business, no matter if it is big or small, an ad will do wonders for your company. The only thing you need to do is to find the right video production company which offers explainer video services, and they will get the work done for you. If you want your business to boom you will need to create explainer video in order to hook new clients. Every video gives you an opportunity to talk with your customers. This way you are allowing your customers to know what you as a company have to offer. This can be especially important for small businesses. There is a proof that on every search engine videos are more likely to appear on the first page rather than text pages. Websites that include videos receive more clicks than articles without videos, and we all know how important marketing is, especially online marketing these days. The best thing you can do here is to hire a video production company which has experience and which offers explainer video services. Even if you have low budget, this is something you should definitely invest in if you want to succeed. There are couple of things that you should keep in mind when you are ordering an advertising video. Firstly it has to be short. You want to explain shortly what your business is about in just one minute, because you want to inform your potential clients, and you most certainly do not want to be boring. Then, you can put some pictures of your location or your employees or your product in the video too. You will definitely want to include something personal in your video. It can be a message from one of your employees or a satisfied customer. Add some humor. This will make your video more appealing to your customers. Always make sure that your customer can find you after they have watched the video. Add your address, your email, phone number and do not forget to add a map as well. And at the end it is all about marketing. Post your video on YouTube, on your website, if you have a Facebook page you can post it there as well, if you do this it will be easier to find your company. We have to admit that the competition can be fierce, one step you can take here to stand out in your field is to create explainer video. This way you can provoke an emotion within your customers. If your message is thoughtful and meaningful, you might provoke some clients to impulse buy your product. And at the same time people will know that you exist. When they are searching for a certain product, if you have a video for your business, there is a great chance that they will come across your video. Just put some effort in creating good explainer video and you will see your business grow.

Tips for Startups

If you have a good idea and you are ready to begin building a new business, you will probably find yourself asking where to start. What are the first steps that will take you in the right direction? The first step towards success is to have a plan in place. If you have a business plan and a direction you will be more successful. There are so many free resources online that will guide you through while you are structuring and writing your business plan. When you finish the plan, follow it. You cannot do all by yourself, so do not try to do it. If you do not have a big budget, then try to find volunteers. Try to get more people on board who already have experience, like mentors, who can help you in your business. Learn who are you trying to reach? Find out who needs your product or your information? Always take the time to do market research and make a list of who you are selling to and find out how to find them. Make sure that you stay in touch with your audience and see how they feel about certain product or service, whether they like it or not. You can create surveys and this way you can find out how they really feel. Do not forget, criticism will only help you improve. At the beginning, you can easily get side tracked by opportunities that seem like a good idea, but they are not. If you try to juggle multiple ventures you will lose effectiveness and productivity, so try to do one thing perfectly rather than do ten things poorly. You must know what you need to earn to keep your business afloat. Always set realistic goals, and try to make them happen. You have to set your rates like you are selling the value of your product or service, and not the service or product itself. You might ask yourself why there are so many entrepreneurs that succeed, while there are others that do not. You have to want it badly, it is that simple. Those people that succeed, they are prepared to do whatever it takes to make it happen. It is not easy to run a business, especially at the beginning. You have to be prepared for the long hours of work and no sleep, tough critics and also disappointments. If you are tough enough, and you go through all the tough times then you will succeed in the end. Take the first step. You cannot wait to have it all together because that will never happen. If you have spend enough time planning and you have a great idea and you also have idea where you are headed then just go for it. Be prepared for new ideas too, be prepared to make some changes along the way. You will never know what a great journey is ahead of you if you do not take the first step.

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